About Paulo de Vries
I'm a senior conversion-rate optimization (CRO) specialist and product designer in Amsterdam. Nine years in growth and conversion: Mediahuis (Telegraaf, NRC, Dumpert), the agency dentsu and a two-sided marketplace, Contentsquare-certified, Design Academy Eindhoven. I taught myself to build AI. The edge is the overlap: I design products that convert, prove it with experiments, and build the AI inside them.
Designer by training, but I always cared less about how things looked than whether they worked. So I spent nine years becoming a senior conversion specialist, learning to prove it with experiments, not opinions. When AI arrived I didn't optimise around it. I taught myself to build it: an agent OS (AcePilot, now Amili) and an MCP product. Now the two crafts have collided into one job: part senior CRO, part design engineer.
Two crafts, one operator
Conversion & experimentation. Nine years of A/B tests and conversion programs at Mediahuis and dentsu, Contentsquare-certified. I analyze the funnel end to end — where's the friction? — and prove what moves people with experiments, not opinions. I built our A/B-test builder and the group's Experimentation Hub, where every test plan and analysis lives. The craft I've been paid for since 2017.
AI systems I build. Amili, my AI-agent operating system (it started as AcePilot), runs unattended in production, behind a guardrails layer it can't prompt its way past. I build the AI itself, not a wrapper around it.
AI visibility (GEO). I get pages cited by ChatGPT and Perplexity, down at the level of crawler logs and citations, and have been at it solo since this spring. I've gotten a site's visitors to double, from a small base, from AI answers, not Google.
Experience
Senior CRO Specialist & Product Designer at Mediahuis (2023–present; Telegraaf, NRC, Dumpert). UX Designer / CRO consultant at dentsu (2022). Product Owner & Product Designer at JobBoost (2019–2021), before that Marketeer & UX Designer there (2017–2019). Contentsquare-certified (2023). BA, Design Academy Eindhoven (Man & Communication, minor Marketing). In parallel: Amili (first AcePilot), an autonomous multi-agent system I run in production.
Get in touch
Best reached by email or LinkedIn.